Acer  is a Taiwanese multinational hardware and electronics corporation, specializing in advanced electronics technology, headquartered in Xizhi, New Taipei City, Taiwan. Acer’s products include desktop PCs, laptop PCs (clamshells, 2-in-1s, convertibles and Chromebooks), tablets, servers, storage devices, virtual reality devices, displays, smartphones and peripherals.

Acer also sells gaming PCs and accessories under its Predator brand. In the early 2000s, Acer implemented a new business model, shifting from a manufacturer to a designer, marketer and distributor of products, while performing production processes via contract manufacturers. In 2015, Acer was the sixth-largest personal computer vendor in the world. Currently, in addition to its core IT products business, Acer also has a new business entity that focuses on the integration of cloud services and platforms, and the development of smartphones and wearable devices with value-added IoTapplications.

Related image

Operations

Acer has 7,000+ employees worldwide, operates in 70 countries, and has approximately 95,000 retail locations spread throughout 160+ countries.

Australia

The Australian subsidiary of Acer is Acer Computer Australia (ACA). The subsidiary was established in 1990, and is currently Australia’s third largest personal computer vendor, behind Hewlett-Packard Australia and Dell Australia and New Zealand. Acer Computer Australia has Australia’s highest overall market share in notebook PC and tablet PC sales. The company is also Australia’s leading PC vendor in government and education markets. Acer Computer Australia has 480 employees as of 2006.

The company repairs, assembles and manufacturers laptops and desktops in Sydney.

Europe

Acer’s EMEA headquarters are located in Lugano, Switzerland. From the late 90’s to mid-2000’s Acer had computer factories in Europe. The business area was the whole EMEA. In the Netherlands under the name of Acer IMS bv there were two factories: Acer laptop factory in Den Bosch and Acer and IBM desktop factory in Tilburg. Acer also had facilities in Germany under the name of IMS in Ahrensburg and Hamburg.

India

Acer’s subsidiary in India is Acer India (Pvt) Limited, and was incorporated as a wholly owned subsidiary of Acer Computer International, Ltd. in 1999. It is a notable vendor in key segments such as education, desktop computers and low profile notebooks for education. The headquarters are in Bangalore, India.

Indonesia

PT Acer Indonesia is a wholly owned subsidiary of Acer Inc and distribute their products through their main distributor PT Dragon Computer & Communication. Acer is currently second largest computer vendor in Indonesia. In Q1 2016, Acer recorded >81% market share in Windows tablet in Indonesia.

North America

Acer America Corporation, headquartered in San Jose, California, is a member of the Acer Group. Acer’s R&D, engineering, manufacturing and marketing operations in the United States and Canada are handled by Acer America. The U.S. headquarters was opened with a staff of three in 1985, as Multitech Electronics USA, in Mountain View, California. In 1986, the U.S. headquarters was moved to San Jose, California.

Notable product lines

  • Extensa series
  • Acer Iconia
  • Acer Aspire
  • Acer TravelMate
  • Acer Predator
  • Acer Aspire One
  • Acer TimelineX